Do You Know What AI Is Saying About Your Market and Competitors?

Every week, over 300 million people use OpenAI’s ChatGPT alone—with many other chat AIs also available, from Gemini and Grok to Deepseek. This rapidly growing form of communication is influencing how customers learn about and perceive both your brand and your competitors. For competitive intelligence companies, it’s crucial to stay ahead of AI-driven narratives and provide clients with a clear picture of how these models shape market perceptions.

At AISapiens.net, we specialize in helping you:

  • MEASURE what AI models are conveying about your brand and key competitors
  • EXPLAIN why AI models portray certain brands or products in particular ways
  • INFLUENCE AI models to adjust their narratives and knowledge for competitive advantage (AI Optimization)

3 Main Reasons Why Competitive Intelligence Firms Must Pay Attention to AI Conversations

Massive and Surging Adoption of AI Chat

ChatGPT alone engages over 300 million weekly users. Clients increasingly rely on AI-led recommendations and opinions when evaluating products and services. Ensuring accurate competitive insights in this AI-driven environment is essential for effective market strategies—and for keeping your clients a step ahead.

Shift from SEO to AI Optimization

Traditional search engines are gradually giving way to AI chat interfaces. Competitive intelligence professionals must broaden their focus beyond standard SEO to encompass “AI Optimization,” ensuring these models accurately represent the brands and competitors your clients care about.

Emergence of AI Agents

Very soon, personal AI agents will influence consumer decisions, including product and service choices. If these agents harbor misconceptions about a brand or industry, your clients could lose critical market opportunities without ever knowing why—making it vital for you to track and correct these AI-driven narratives.

Our Platform in Numbers

12,874 Consumer Brands Tracked: We extensively monitor a vast range of consumer brands. If a particular vertical or competitor set isn’t listed, we can add it.
3,712 Software Brands Monitored: Thousands of software brands are also tracked across multiple industries.
Petabytes of Training Data: We leverage comprehensive open-source training data that feeds into Large Language Models (LLMs), growing by over 100 TB every month.

Key Features to Elevate Your Competitive Intelligence Capabilities

AISapiens.net is designed to help competitive intelligence companies measure, explain, and influence how AI perceives brands and industries. Whether you’re tracking multiple competitors, analyzing product lines, or consulting on market strategy, our platform keeps you in control of AI-driven narratives.

1. Monitor and Measure AI Perceptions

We track brand and competitor sentiment across 30 critical attributes within each industry. Our analytics span multiple countries and demographic segments, giving you a holistic view of how different audiences perceive your clients’ brands versus rivals. Higher-tier plans offer extended insights down to individual products, services, or competitor segments.

2. Innovative Tools for Competitive Analysis

Dive deeper into the AI-driven market view with unique simulation tools. We generate 10 typical customer personas—each with distinct profiles and preferences—to mimic real consumer opinions. You can “ask” these personas about your client's offerings, competitor strengths, or upcoming campaigns to refine your intelligence reports.

3. AI Optimization: Shape Market Perceptions

Don’t just observe—actively influence AI models’ knowledge of the market. By targeting specific URLs and content sources that shape AI narratives, we help you adjust and refine how models represent your clients versus their competitors, thereby steering market sentiment in a more favorable direction.

4. Wide Range of Customization

Each client or vertical has unique needs. We let you set up custom metrics, queries, and benchmarks tailored to different competitive landscapes. This ensures you can offer highly specialized intelligence that aligns with your clients’ market positioning and strategic goals.

Monitor Brand and Competitor Rankings Across Countries & Demographics

We track how both your clients’ brands and their competitors perform on 30 key features relevant to each vertical, using various AI models like OpenAI, Gemini, and Claude. Receive monthly snapshots of AI-driven reputational standings across regions and demographic groups. Detect changes early to help your clients address negative shifts or capitalize on emerging trends.

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Compare Brands on 30 Essential Features

Evaluate how your clients stack up against the competition on the 30 most important attributes in each market. Our integrated AI assistant also provides immediate recommendations based on your dashboard data.

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Monthly Brand Index for Each Industry

Our proprietary AISapiens.net Brand Index consolidates 30 attributes into one robust score, helping you gauge the competitive standing of any brand in each industry. Keep track of whether your client’s brand is gaining momentum or losing ground, based on AI-informed metrics.

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Ask Customer Personas / AI Focus Groups

For each brand, we provide 10 of the most typical customer personas. Use them to simulate focus groups for your clients, brainstorming around campaign ideas, product features, or a competitor’s move in the market. These AI-based personas give immediate, realistic feedback—any time you need it—saving resources while refining your competitive insights.

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AI Assistant for Instant Insights

Our built-in AI assistant synthesizes data from every chart or table in real time, ensuring you never miss critical findings. Quickly generate key takeaways for internal reports, client presentations, or strategic planning discussions.

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Map-Based Analytics

Visualize brand and competitor standings across multiple countries to see where each brand excels or lags. This top-level, map-based view makes it easy to spot global trends and regional opportunities.

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AI-Powered Document Alignment

Upload marketing materials, press releases, or strategic documents, and receive AI-driven suggestions to improve alignment with established brand guidelines or competitive positioning. Accept or reject edits at will, and request specific enhancements—such as emphasizing value propositions or countering competitor strengths.

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Brand Coherence Tools

Keep messaging and visuals consistent across all channels. Our system checks text and images against brand standards and offers suggestions to reinforce identity. This is invaluable for competitive intelligence firms looking to ensure their clients’ brands remain distinct in a crowded market.

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Ease of Use

User-friendly Platform: Our intuitive interface ensures competitive intelligence professionals can immediately extract actionable insights, no technical expertise required.
API Support: Integrate our data seamlessly into your proprietary tools or reporting workflows.
Offline Solutions: For high-volume analysis, we provide offline databases (CSV, JSON, SQLite) to reduce latency and give you full data control.