Do You Know What AI Is Saying About Your Clients’ Brands?

Every week, over 300 million people use OpenAI’s ChatGPT alone, with many other chat AIs also available—from Gemini and Grok to Deepseek. This rapidly growing form of communication is influencing how the public learns about and perceives organizations and their leaders. As a public relations manager or PR agency professional, it’s becoming increasingly important to understand what AI-driven conversations are telling potential and current audiences about your clients’ brands.

At AISapiens.net, we specialize in helping you:

• MEASURE what AI models are conveying about your clients’ brands
• EXPLAIN why these AI models are shaping certain narratives
• INFLUENCE AI models to shift their perceptions (AI Optimization) in favor of your clients

3 Main Reasons Why PR Managers and Agencies Must Pay Attention to AI Conversations

Massive and Surging Adoption of AI Chat

ChatGPT alone engages 300+ million weekly users. As public relations professionals, you know that consumers, journalists, and influencers increasingly rely on AI-led recommendations and opinions when evaluating organizations, products, and individuals. Effectively shaping your clients’ public image in this AI-ruled space can significantly impact reputations and bottom lines.

Shift from SEO to AI Optimization

Traditional search engines are gradually giving way to AI chat interfaces. PR strategies must evolve beyond standard SEO to adopt “AI Optimization,” ensuring that AI models accurately reflect your clients’ reputations and messaging—and that misleading information from competitors or detractors doesn’t overshadow your clients’ stories.

Emergence of AI Agents

Soon, personal AI agents will advise consumers on countless decisions, including product choices and which brands to trust. If these AI agents misrepresent your clients or harbor negative misconceptions, you risk losing critical public support and market opportunities before you even realize an issue exists.

Our Platform in Numbers

12,874 Consumer Brands Tracked: We comprehensively monitor a vast range of consumer brands. If your clients’ verticals aren’t listed, we can add them.
3,712 Software Brands Monitored: We also track thousands of software brands across multiple industries.
Petabytes of Training Data: Our platform leverages an extensive open-source data repository that feeds LLMs, growing by over 100 TB every month.

Key Features to Help You Manage and Influence AI Narratives

AISapiens.net is crafted to help public relations managers and agencies measure, explain, and influence AI’s perception of your clients’ brands. Whether you represent a multinational corporation, a niche organization, or multiple brands, our platform offers functionalities that keep you in control of AI-driven conversations.

1. Monitor and Measure AI Perceptions

Track your clients’ brands across 30 critical attributes within their industries. Our analytics cover multiple countries and demographic segments, ensuring you have a comprehensive overview of how audiences perceive each brand. Higher-tier plans extend these insights to individual products and services, giving you the data you need to refine PR strategies.

2. Innovative Tools for Brands

Gain unparalleled insight into how AI views your clients’ reputations. We generate 10 typical customer personas—each with distinct profiles and preferences—to simulate genuine public opinion. You can directly “ask” these personas for feedback, brainstorm crisis response ideas, or evaluate upcoming PR campaigns.

3. AI Optimization: Influence and Improve Perception

Go beyond passive monitoring. Our platform guides you to proactively shape AI models’ understanding of your clients. By targeting the URLs and sources that mention your clients—and systematically addressing negative or inaccurate content—you can steer AI narratives toward a more positive and accurate portrayal.

4. Wide Range of Customization

Every organization is different. We allow you to set up custom metrics or queries that align with your clients’ unique positioning and communication goals. This granular level of control ensures you can monitor precisely what matters for each client’s reputation management.

More Ways to Understand and Optimize Brand Presence

Monitor Brand Ranking Across Countries & Demographics

We track how each brand ranks for 30 key features relevant to its vertical, as evaluated by different AI models (OpenAI, Gemini, Claude, etc.). PR agencies and managers can access monthly overviews of AI-driven reputational scores across regions and demographic groups. Identify trends early so you can address potential crises or capitalize on positive momentum.

Compare Brands on 30 Essential Features

See how your clients fare relative to competitors on the 30 most critical features in their industries. An integrated AI assistant offers instant, actionable recommendations drawn from your dashboard data.

Monthly Brand Index for Each Industry

Our proprietary AISapiens.net Brand Index condenses 30 attributes into a single score for each industry. Monitor whether your clients are gaining traction or losing ground in the eyes of AI—and, in turn, the public.

Ask Customer Personas / AI Focus Groups

For each brand, we provide 10 of the most typical customer personas. Use our platform to simulate focus groups with these personas. Ask about planned PR campaigns, product launches, or brand repositioning strategies. Our AI personas provide quick, realistic feedback—saving you time, resources, and risk.

AI Assistant for Instant Insights

On every data chart or table, our built-in AI assistant transforms numbers into concise, text-based insights, saving you time and helping avoid overlooked data points. These summaries are perfect for PR reports, crisis management briefs, or strategy sessions.

Map-Based Analytics

Visualize how your clients’ brands rank in AI-driven conversations across different countries. Compare performance against key competitors to see where your PR efforts are thriving—and where additional support is needed.

AI-Powered Document Alignment

Upload press releases, marketing collateral, or other materials to get AI-driven recommendations on aligning them with client brand guidelines and messaging. Approve or dismiss suggested edits instantly, and request adjustments to emphasize key communication points (e.g., brand heritage, product reliability).

Brand Coherence Tools

Ensure every brand presents a consistent voice and visual identity. Our system analyzes both text and imagery against established brand guidelines, offering actionable tips to strengthen coherence and public recognition.

Ease of Use

User-friendly Platform: Our intuitive dashboard allows PR managers and agencies to derive actionable insights without technical roadblocks.
API Support: Easily integrate our analytics into your existing PR tools and workflows.
Offline Solutions: For high-volume needs, we offer offline databases (CSV, JSON, or SQLite) to reduce latency and maintain full data control.

Ready to Elevate Your Clients’ Reputations with AI?

Don’t let AI models define the narrative without your input. Discover how AISapiens.net empowers public relations professionals to proactively manage and optimize brand image in the AI era.